Start Me Up!

The Little Caesars a couple blocks from my house was doing a bit of advertising this past weekend. They usually have some sort of weekend advertising to attract attention. Sometimes it is a large inflatable Little Caesar, or people wearing signs, even a Wacky Waving Inflatable Arm Guy. They always have something. The only increase of traffic I have noticed around this Little Caesars since it opened is from high school students asking you to buy them beer from the Asian liquor store next door. "Hey Mr."s happen every once in a while there, and with the number of underage sting operations I've heard of, if you have half a mind you say no quicker than a proposition from a Tijuana hooker.


So back to Little Caesars, I was in the car with my brother on the way to a golf course, the sun is shining, windows down, feeling good. As we are pulling up to the stop sign next to the Caesars, we see that the Little Caesars decided to rock out this weekend. What does Little Caesars mean by Rocking Out? They hired a single Somalian male to stand on the corner of the street, and hold a wooden carve out of an electric guitar with Little Caesars logos on it. Excellent! It was so funny. The worst, but funniest marketing I have ever seen. He was just standing there, motionless, looking at traffic. So as we pull up to the stop sign next to him, I slip in my Stones CD and my brother turned Start Me Up to max volume. The sign guy wasn't facing us and was a bit startled at first, and then he turned around and we started hooting and hollering and cheering for him. He cracked a confused smile, looked side to side, and then pretended to play the song. He bobbed his head a couple times and started roboticly sliding his open palm up and down and around the sign like he was wiping it down. He had no clue what to do. We sat there, cheered and whistled, and made him do this for probably a half minute.